Art Direction, Design & Creative — Walt Disney World Resorts
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For the Summer 2026 cinema campaign for Walt Disney World Resorts, I led the art direction and design from pitch through to delivery, developing the campaign’s central “bubble-verse” concept and wider visual language. 

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The challenge was finding a way to show the scale and spectacle of the parks without relying on another montage of existing footage. Instead, we developed the idea of a “bubble-verse”; an ambiguous space somewhere between water, atmosphere, and outer space that felt fluid, magical, and intentionally difficult to define. Inspired by the sense of possibility that runs through Disney’s storytelling, the bubbles became both a visual world and a narrative device, carrying audiences between rides, characters, and park experiences.