Motion & Edit — Apple TV

​​

For the launch of Trying on Apple TV, I developed a series of Instagram assets, translating the team’s art direction treatment into motion.

​

The show centres on a dysfunctional couple navigating adoption, so the visual language needed to feel domestic and slightly unfinished. I leaned into softer compositions and imperfect transitions to give the pieces a sense of intimacy and lived-in warmth.

​

Subtle references to London were woven into the visuals to ground the assets in the show’s setting without overwhelming the tone.