Art Direction & Motion — Little Things
 

When Clearcut rebranded to Little Things, the new logo and colour palette had already been developed by another agency. I was brought in to create a series of motion idents that could live naturally within their work and extend the identity into motion.

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The client had two versions of the logo and was interested in exploring a morph between them. I developed this into a fluid transition that moves seamlessly between marks, reinforcing the flexibility of the brand. To reflect the studio’s small, creative character, I introduced a hand-drawn swirl that travels through the logo and resolves as an underline, adding a subtle sense of craft and personality to the system.

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The result is a set of idents that feel simple, adaptable and distinctly theirs.