Art Direction, Design & Creative — Enver Games x FIFA
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For the launch of FIFA Heroes, I led the art direction and design for a dynamic trailer introducing the franchise’s first mobile title and its new mascot-led gameplay.

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The brief called for something energetic and accessible, with a clear appeal to a younger, Gen Alpha audience. Shifting away from professional players, the focus moved to original mascots as playable heroes, requiring a visual language that felt distinct within the FIFA ecosystem.

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The creative is centred on the collision of two worlds, drawn from the gameplay itself. Each team enters with its own pitch and environment, sliding into one another on impact to form a shared arena. Worlds overlap, surfaces clash, and new spaces emerge in motion, with live action and 3D stitched together through illustrative 2D graphics and spray-painted transitions.

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The visual language leans into saturated neon colour and urban references. Spray paint becomes a unifying device, applied as graphic overlays, transitions, and surface detail across both 2D and 3D, ensuring the mascots feel embedded within the same world as the live-action.

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I defined the visual system and led its execution across motion, 3D, and live-action, developing key frames and directing partners to maintain consistency across every layer of the trailer.

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The result gives FIFA Heroes a bold, youth-driven identity, positioning the mascots at the centre of the experience and carving out a distinct tone within the wider FIFA brand.