Art Direction, Design & Creative — Netflix
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For the launch of Ragnarok Season 3 on Netflix, I art directed a visual shift in tone to reflect the evolution of the series and its characters.

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The previous season had leaned into darker, moodier territory as the characters transitioned into adulthood. For Season 3, the brief called for something more vibrant and bold. I looked to the show’s roots in Norse mythology and its in-world comic book as a starting point, using both as a framework for the campaign’s visual language.

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The resulting work embraces saturated colour and heightened contrast, drawing inspiration from Nordic landscapes and the aurora borealis. The typography references comic book forms, giving the assets a graphic, larger-than-life presence. Light became a central device, used to carve and burn text into the frame, creating a sense of energy and scale across formats.

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The campaign marked a clear tonal progression for the series and gave the season a distinct visual identity.