Art Direction, Creative & Motion — Sky
​

For the release of Dynamo Is Dead on Sky, I art directed and developed a series of social assets exploring Dynamo’s journey as he prepares to be buried alive on live TV while confronting his mental health struggles.

​

Themes of time and memory shaped the visual approach. Working in black and white, I built minimal compositions with fleeting imagery that slips in and out of view, creating something ethereal and introspective. The restraint in the visuals reflects both the illusion of magic and the deeper questions around identity and transformation.

​

Circles and light became recurring motifs throughout the campaign, referencing cycles, endurance and new beginnings while maintaining the quiet intensity of the film’s tone.